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Thursday 7 February 2019

New iPhone Update Reveals Apple's Sneaky Secret

Source: Forbes
Apple CEO Tim Cook speaks at Apple’s Worldwide Developer Conference (WWDC) at the San Jose Convention Center (Photo: Josh Edelson/AFP/Getty Images)GETTY
The latest beta release of iOS 12 reveals that the iPhone’s operating system will support 5G E. What magic has Apple used to achieve the 5G breakthrough, or is it some clever sleight of hand with the help of AT&T?


The answer is the latter, thanks to a mix of branding and iconography. A closer look inside the latest iOS beta reveals that the notification bar has a new connectivity icon that sits alongside the signal strength. iPhone will now support 5G E. The 5G E branding is being rolled out in the US by AT&T in a number of territories. Although consumer expectation for 5G is the ‘next generation network with faster data transfer speeds being the key differentiator, AT&T considers the 5G moniker to cover much of the hardware that is already running on its 4G network. Effectively the 5G E branding is AT&T’s marker for 4G LTE. Digital Trends reports:
In 2018, AT&T announced plans to rebrand potentially millions of 4G LTE smartphones to make it appear as though they are on 5G networks — explaining that many technologies deeply linked to the faster 5G networks mobile carriers plan to roll out over the next few months have already been introduced on the company’s existing 4G network. Let’s be clear, AT&T isn’t doing anything wrong, 5G E (strictly speaking 5G Evolution) is not 5G, and it does let users who are used to 4G data speeds know they have stepped up to the faster 4G LTE network. But there has been a backlash against the network and the deliberate blurring of what ‘5G’ means.
And that confusion has just been endorsed by Apple with the inclusion of the 5G E branding in the latest beta of iOS 12. Anthony Karcz reports: Also in the “did we really need it?” camp is AT&T 5GE support. Before you get excited, keep in mind that AT&T’s 5GE isn’t “5G” but the same old 4G network with a truly confusing name for those who have specific devices in “enhanced” markets that will eventually get 5G service when it rolls out This could lead to some courageous marketing choices in September when the new iPhone handsets are announced, because the current understanding is that 5G hardware will not be available for Apple’s upcoming smartphones, and may not make an iOS-powered appearance until 2020. Yet 5G is going to be a big selling point from a number of manufacturers during 2019. It’s going to be a key discussion point at this month’s Mobile World Congress, and premium handsets from Samsung, Huawei, and OnePlus all expected to feature true 5G in partnership with US carriers.

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